Design Madison Talk

Thursday night I attended yet another Design Madison meeting with an excellent guest speaker.  This time we heard from Design Army-- a husband & wife design team from Washington D.C.  I found it more inspiring than any of the other speakers I've seen this year.  Perhaps it has something to do with my current job situation, but I was particularly inspired by their myriad of promotional materials. They said that when they first got started and had to go out and find clients they wanted to stand out, so they came up with several clever ways to promote themselves, like illustrated Tarot cards, screen-printed socks, accordion-style postcard packs, etc.  It got me thinking about how I can promote myself. . . maybe something besides the usual business card. Also, they talked about how they've branded themselves-- since the beginning, they've only used 3 colors (red, mint and brown) and one typeface for their self-promotion.  Their aesthetic is generally clean and modern, but they really focus on concepts.  This is especially apparent in their photographic projects, which all had a unique theme (like Willy Wonka or Alice in Wonderland).

Good News and Bad News

Well, today started of pretty rough.  We were supposed to catch a flight to Atlanta this morning, but due to the 3 inches of snow (!) they received, our flight was canceled. I still don't understand why they can't afford one or two snow plows at the largest airport in the country. Oh well, now we're flying out even earlier (5:30 am) tomorrow morning.

On the plus side, with my unexpected free time today, I was able to "finish" Josh's website.
It's obviously not totally finished-- I still have to create the Photos page and the Merch page, as well as adding an email sign-up function, but I figured it was done enough to upload.  Pretty exciting.  Of course, it will be a continual "work in progress" (Josh is already coming up with all kinds of "wish list" ideas).

Well, fingers crossed that we get out of town tomorrow. I need a vacation!

Today is the first day of the rest of my life. . .

Well, yesterday was interesting.  I woke up with a job and by 10:00 am, I was unemployed.  My boss kept assuring me it was an unfortunate "lay off", not a firing. . . Said that they just couldn't afford a graphic designer, that they need to focus less on the web site and more on the store.  I was genuinely shocked.  I know that the recession has hit everyone, especially retail businesses, but we were already running with a bare-bones staff.  I foolishly thought that I was indispensable. Oh well.  Once I got over the shock, and the feeling of rejection, a calm sort of relief set in.  Now I'm starting to realize that this is a good thing. I can finally focus on all of these little projects I've had to put on the back burner, Wanderlost, building my portfolio and trying to get freelance jobs, taking classes. . .Sure, money will be tight, but I'm so glad that I'm not a slave to the 9 to 5 anymore.

I got up way too early this morning. . .

So, what would cause me to drag myself out of bed at the crack of dawn (before dawn, actually), in a snowstorm, after going to a concert the night before and getting only 4 1/2 hours of sleep?  An AIGA meeting, of course!  One of my "New Year's Resolutions" (though I kind of hate that term) was to get more involved in the local design community. . .So I've been trying to go to every event that I hear about.  Apparently, every first Tuesday of the month, AIGA Wisconsin hosts an informal discussion at a local coffee house.  They start at 7:15, so that all the working schmucks (like me) can get to work by 9 am.  The topic today was logo design and brand identity.  The group was pretty small (I think the snow kept a lot of people away), but I was very glad I went.  Everyone else there worked for design firms, or did freelance jobs, except me.  Since I'm an "in-house" designer, working only for one brand, I had a unique perspective.

I enjoyed discussing the process that different people go through when designing a logo. We discussed the importance of interviewing the client thoroughly and trying to "get in their head."  Also, looking at the competition is very important.

We also spent a lot of time looking at "good" and "bad" logos. . .Something I admittedly haven't paid much attention to before. Like the new Tropicana logo, which received a lot of negative attention. Alternately, we all liked Melbourne, Australia's new logo, which uses this new trend of changeable logos.

Recently, a friend of mine asked me to design a logo for his new catering business, which is why I pushed myself to go to this meeting.  Also, I need to design a new logo for myself (before I get business cards printed, which needs to happen soon), and for Wanderlost.  hmm. . .a lot to think about.